That we shall be guided in all activities by truth, accuracy, fairness and integrity.  

That we continually educate our members and the Travel industry to better serve the consumer. 

That we deliver on our commitments. 

That we cooperate and work with our travel suppliers toward the continual improvement of communications with our network of Independent Travel Agents. 

That we agree to conduct our business in a manner which commands the respect of those we serve as well as the general travel industry. 

That we help our members reach personal and professional fulfillment. 

That we shall regard the payment of timely commissions to our network of Independent Travel Agents a paramount responsibility. 

That we pledge to keep informed on the latest technology, developments and knowledge pertinent to professional improvement and share it with our members. 

That we utilize every opportunity to enhance the public image of the Travel industry